Our ServicesCOMPANY PROMOTION
We, being a promotion agency, is an entity that handles marketing and advertising for companies. While most of the companies rely on independent promotion agencies, large companies often have in-house operations that handle promotion and advertising.
Research is one of our major responsibilities. We develop a successful strategy about the product and conduct research about it before launching a campaign. We also conduct ongoing research during and after ad campaigns. Our research performs two major functions: it provides the knowledge necessary for initial campaign development, and helps promotion agencies to understand whether, and why, a company has to be successful.
It is our responsibility to develop a research-based advertisement and promotion campaign. This means planning a demographic of the population to target, and how. Besides devising the campaign, itself, a promotion agency must decide how best to deliver it- over television, radio, the internet and social media sites, print advertising, billboards, in specific geographic locations, or a combination of these media. We create promotions for businesses- such as reward programs, discounts, special offers and sweepstakes to increase revenue for the clients/ sellers.
We design full-fledged ad-campaigns and then handover to business; they are also responsible for the nuts- and -bolts work of carrying them out. This entails not only deciding which media to use for advertising but then purchasing space from or time, and following up to make sure that advertisements actually ran or were printed.
Our basic function is the development or exploitation of a brand. When dealing with a product with an already established brand, our creative team intimately understands that brand and creates an ad campaign based on that understanding. We are also called upon to create a brand for products through advertising, promotions and package design. Successful branding appeals to customers at the emotional level.